Google ha actualizado las pautas de alimentación de Google Discover para enfatizar los elementos más importantes que se deben incluir en la alimentación para optimizarla correctamente.
Flujo de descubrimiento de Google
La función de transmisión de Google Discover ofrece contenido relevante para los usuarios de Chrome Android y representa una importante fuente de tráfico que coincide con los intereses de los usuarios.
Google Discover Follow es un componente de Google Discover, una forma de capturar un flujo constante de tráfico además de Google News y Google Search.
La función Discover Follow de Google funciona al permitir que los usuarios opten por recibir actualizaciones sobre el contenido más reciente en un sitio web que les interese.
La forma de unirse a Discover Follow es a través de un feed RSS o Atom optimizado.
Si la fuente está correctamente optimizada en un sitio, los usuarios pueden optar por seguir un sitio o una categoría de sitio específica, dependiendo de cómo el editor configure sus fuentes RSS/Atom.
Las audiencias que siguen un sitio verán nuevo contenido en su fuente Discover Follow, que a su vez trae nuevas oleadas de tráfico a los sitios participantes optimizados correctamente.
Según Google:
La función “Seguir” permite a los usuarios seguir un sitio web y obtener las últimas actualizaciones de ese sitio web en la pestaña “Seguir” en Discover en Chrome.
Actualmente, el botón Ver es una función disponible para los usuarios registrados en inglés en los EE. UU., Nueva Zelanda, Sudáfrica, el Reino Unido, Canadá y Australia con Chrome Android.
Solo los sitios con flujos correctamente optimizados que siguen las pautas de Discover Follow reciben tráfico de Discover Follow.
Guía actualizada para la función de seguimiento de Google Discover
Google ha actualizado sus pautas de Discover Feed para enfatizar la importancia de los elementos del feed.
y <link>destacando que la secuencia contiene estos elementos.</p>
<p><strong>La nueva directiva establece:</strong></p>
<blockquote>
<p>“El contenido más importante de la función Seguimiento es el elemento <τίτλος> de tu feed y artículos <σύνδεσμος> por item. Asegúrate de que tu feed incluya estos elementos”.</p>
</blockquote>
<p>Aparentemente, la ausencia de estos dos elementos puede hacer que Google no pueda entender la transmisión y mostrarla a los usuarios, lo que resulta en una pérdida de tráfico.</p>
<p>Los editores de sitios web que participan en la función de seguimiento de Google Discover deben verificar que sus fuentes RSS o Atom muestren los elementos correctamente. <title> y <link>.</p>
<h2><span id="Optimizacion_de_descubrimiento_de_Google">Optimización de descubrimiento de Google</span></h2>
<p>Los editores y los SEO están familiarizados con la optimización para la Búsqueda de Google.</p>
<p>Sin embargo, es posible que muchos editores de contenido no sepan cómo optimizar para Google Discover para disfrutar de la carga de tráfico que proviene de la optimización adecuada de Google Discover y el seguimiento de Google Discover.</p>
<p>La función Stream Monitoring, un componente de Google Discover, es una forma de garantizar que su sitio web reciba un flujo constante de tráfico relevante más allá de la búsqueda orgánica.</p>
<p>Por eso es importante asegurarse de que sus fuentes RSS/Atom estén correctamente optimizadas.</p>
<p>Lea el anuncio de Google de la orientación actualizada y lea las pautas de flujo completas para el seguimiento de funciones aquí.</p>
<p><em>Imagen destacada de Shutterstock/fizkes</em></p>
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